Helping Guests Get Prepared

Your guests don't usually just show up – they plan, coordinate, and hope everything goes smoothly long before they arrive.

You already know this. You've done the work; you ask the right questions, and still you get blocked by systems that treat tickets like transactions instead of experiences.

After 15 years in the ticketing world – from Universal Orlando to regional zoos to iconic monuments – I continue to see the same pattern over and over again: guests left guessing, operators stuck juggling, and marketing teams trying desperately to make tickets mean something.

PDFs, emails, wallet passes, receipts – each built in a different way, in different places, managed by different people, with no easy way to see the full picture of what different guests actually experience. It's no wonder things feel disjointed.

Welcome Hub exists to change that.
We help attractions deliver clear, connected, and helpful digital experiences that guide guests and ease the mental burden of visiting – before they even leave home.

Our Vision

We're not here to replace the magic of your venue. We're here to help guests get there calmly, confidently, and excitedly.

Because when information is clear, when tickets feel intuitive, when digital meets real-world gracefully – people stop stressing about logistics and start looking forward to their visit.

Our goal is simple: make it easier for operators to deliver better digital guidance and easier for guests to get prepared for the experience they are planning to enjoy.

The Industry Reality (and Why It's Broken)

For years, marketing teams have tried to squeeze content onto tickets – sponsor logos, event branding, usage instructions, legal disclaimers, directions – anything to try to help guests at the right time. But the systems were never truly built for that.

Printed tickets and PDFs? Sure, there are some options but you know those options aren't great.
Mobile? Pretty much just a barcode there.

Each ticket format – printed, PDF, receipt, Apple Wallet – all have separate templates and sometimes separate platforms. Then confirmation messaging lives somewhere else entirely. So the "guest experience" is a patchwork mess of disconnected templates and static content.

*OH* the static content is the worst offender! Content should live on a timeline. Guests move through stages – anticipation, preparation, arrival – but systems act like time doesn't exist, freezing content in place. Time sensitive messages buried in emails that guests may or may not see instead of right next to their tickets or in their "guest portal".

Meanwhile, different products that look the same from a configuration standpoint may actually need completely different sales or delivery flows to make sense to guests.

Seasonal events and annual programs? Same as last year just different days, hours and sponsors, so it should be easy to spin up for this year, right? Think again.

Systems can't keep up. Software product teams don't understand attraction marketing. Marketing might not truly understand your front gate operations. And support teams get stuck holding the chaos together rather than helping to solve the real problems.

The Guest Perspective (and Why It Matters)

Now, let's consider the person who's holding it all together from the guest point of view – the planner.

Every group has one.
Usually it's the mom, sister, or friend who finds the venue, buys the tickets, figures out timing, shares the passes, and double-checks the weather, the stroller policy, and where to park.

She's not just managing tickets – she's managing people.

She sends reminders, shares screenshots, and forwards emails so no one gets left out. She loads everything on her phone but also prints it or sends it to another backup device because:

It's exhausting. And it shouldn't be.

Welcome Hub is being built with her in mind – to make coordination effortless, to keep updates centralized, and to ensure that everyone who needs information can access it easily.

We believe in helping guests feel prepared, not overwhelmed.

And we believe that operators should be able to deliver that without needing a highly specialized technical army or a six-month, seven-figure custom integration project.

What We Stand For